MARTYNAS GAUBAS

MARTYNAS GAUBAS

Lithuania

Artist
SCULPTURES

SCULPTURES

“LEVI`S” – REVOLUTION IN DESIGN

Most likely, no-one ever wonders about the significance of copper rivets in the pocket corners of trousers, yet invention of exactly such rivets by a Latvian-born American Jacob Davis is what caused a revolution in design of trousers. The tailor emigrated to USA in 1854 and initially made clothes for the local railway and construction workers. In addition to clothes, he sewed tents and wagon covers made of canvas cloth. Seeking a solution to make trousers more durable, Davis started to experiment — at first he used canvas cloth, later also rough cotton fabric — denim. Davis was the first to come up with a simple way to solve ripping of jeans in the most critical spots like pocket corners — by reinforcing them with copper rivets. The original jeans that he patented together with Levi Strauss in 1873 can still be purchased at “Levi Strauss&Co” stores.

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Developed: SOFTIKOM